Nordic Retail Success Story
Bridging the Gap Between ERP and E-commerce
Learn how Nordic Retail unified their Business Central ERP with multiple WooCommerce stores, enabling automated customer syncing, B2B pricing, and real-time inventory management.
A Unified Ecosystem for Modern Retail
Nordic Retail, a major player in the Scandinavian retail sector, struggled with the complexity of managing product data, B2B pricing, and inventory across several online stores. Their data lived in Business Central, but getting it into WooCommerce was a manual and error-prone process.
By deploying Indexed PIM as the central hub, Nordic Retail created a seamless data loop: Customers are created in Business Central and synced to WooCommerce, while orders flow back to the ERP instantly. All product data and pricing are managed centrally in the PIM.
Results
- Real-time synchronization with Business Central
- Automated B2B pricing rules across multiple stores
- Instant order processing from webshop to ERP
- 100% accurate inventory levels everywhere
- Centralized customer data management
"Indexed PIM is the missing link in our tech stack. It allowed us to finally connect our ERP to our webshops in a way that actually works for our complex B2B requirements."
The Challenge
Nordic Retail operates in a high-volume environment where B2B relationships are key. Their pricing isn't "one size fits all"—different customers have different negotiated rates stored in Microsoft Dynamics 365 Business Central.
Before Indexed PIM, keeping these prices updated in WooCommerce was a nightmare. Furthermore, they had to manually move orders from the webshop to the ERP, leading to delays in shipping and occasional data entry errors.
Managing inventory across multiple stores while selling to both B2C and B2B customers required a level of data orchestration that their existing systems simply couldn't handle.
Integrated Data Flow
Business Central
Source of Truth for Customers & Pricing
Indexed PIM
Data Enrichment & Orchestration
WooCommerce Stores
Multiple Sales Channels
Pain Points We Solved
Orchestrating complex data between ERP and multiple webshops
Complex B2B Pricing
Negotiated prices in Business Central were hard to replicate in WooCommerce.
Solution:
Indexed PIM pulls pricing rules from BC and applies them correctly to the respective WooCommerce stores.
Customer Sync
Customers created in the ERP didn't have accounts in the webshop.
Solution:
Automated 2-way sync ensures customers can log in and see their specific prices instantly.
Order Bottleneck
Orders had to be manually entered into Business Central from WooCommerce.
Solution:
Orders are now synced automatically, reducing processing time by 95%.
Results & Impact
Nordic Retail has achieved a fully automated retail engine, allowing them to scale their multi-store strategy without increasing administrative headcount.
Order Sync
Store Control
Pricing Errors
Ready to Connect Your ERP to Your Webshop?
Join Nordic Retail and streamline your Business Central or e-conomic integration with Indexed PIM. Start your free trial today.