Klinik Nygaard Success Story
Unifying E-commerce and Clinic Services
How Klinik Nygaard seamlessly integrates their premium skincare shop with clinic booking services using Indexed PIM, Shopify, and Gecko booking system.
Bridging Retail and Professional Services
Klinik Nygaard operates at the intersection of e-commerce and professional skincare services, offering premium products from brands like SkinCeuticals, iS Clinical, Colorescience, and ZO Skin Health alongside expert clinic consultations and treatments. Their unique business model requires seamless integration between product sales and appointment booking.
Managing a curated selection of professional skincare products on Shopify while coordinating with their Gecko booking system for consultations and treatments presented unique challenges. Indexed PIM provided the solution to unify product management while maintaining the integration between their e-commerce and service booking systems.
Results
- Seamless Shopify integration for premium product management
- Coordinated booking system for clinic consultations
- Improved product and service cross-selling
- Unified customer experience across shop and clinic
- Streamlined inventory management for professional products
- 70% faster product updates and launches
"Indexed PIM has allowed us to create a seamless experience for our customers, whether they're shopping for skincare products or booking professional treatments. Everything works together beautifully."
The Challenge
Klinik Nygaard's business model is unique in that it combines e-commerce with professional skincare services. Customers can purchase premium products online through their Shopify store, but they also need to book consultations, skin analyses, and treatments through the Gecko booking system.
Managing product information for high-end skincare brands requires accuracy and consistency. Each product has detailed ingredient lists, usage instructions, skin type recommendations, and often needs to be paired with professional consultations. Keeping this information up-to-date across their Shopify store while ensuring customers could easily book related services was challenging.
Additionally, inventory management needed to account for both retail sales and products used during clinic treatments. The company needed a solution that could centralize product data management while maintaining connections to both their e-commerce platform and booking system.
Pain Points We Solved
E-commerce and service integration challenges that Indexed PIM addressed
Disconnected Systems
Product information in Shopify and service offerings in Gecko booking existed in silos, creating a fragmented customer experience.
Solution:
Unified platform connecting product catalog with service bookings for seamless cross-selling.
Complex Product Information
Managing detailed information for premium skincare products with ingredients, usage instructions, and skin type recommendations.
Solution:
Structured data model with rich product attributes and automated publishing to Shopify.
Dual Inventory Management
Tracking inventory for both retail sales and clinic use was complex and led to stock inconsistencies.
Solution:
Intelligent inventory management separating retail and clinic stock with automated adjustments.
Customer Journey Fragmentation
Customers struggled to connect products with relevant treatments and consultations.
Solution:
Product-service linkage showing treatment recommendations alongside product purchases.
Manual Product Updates
Updating product information in Shopify required manual entry and was time-consuming.
Solution:
Centralized product management with automated synchronization to Shopify.
Brand Portfolio Management
Managing multiple premium brands with different requirements and brand guidelines was challenging.
Solution:
Brand-specific attributes and workflows ensuring consistency for each brand portfolio.
The Solution
Indexed PIM + Shopify + Gecko Booking Integration
Before Indexed PIM
- Disconnected shop and booking systems
- Manual Shopify product updates
- Fragmented customer journey
- Complex inventory tracking
- Missed cross-selling opportunities
After Indexed PIM
- Unified product and service platform
- Automated Shopify synchronization
- Seamless customer experience
- Intelligent dual inventory management
- Effective product-service cross-selling
Implementation Process
The implementation was completed in three phases over a period of six weeks:
- Product Catalog Migration: Klinik Nygaard's curated selection of premium skincare products was migrated to Indexed PIM with detailed attributes for ingredients, skin types, usage instructions, and brand information.
- Shopify Integration: The Shopify store was connected to Indexed PIM for automated product synchronization, ensuring all product updates flow seamlessly from PIM to the online store.
- Service Integration: Product-service relationships were established to connect skincare products with relevant treatments and consultations in the Gecko booking system, enabling intelligent cross-selling recommendations.
Results & Impact
Faster Updates
System Integration
More Cross-Sales
Since implementing Indexed PIM with Shopify and Gecko booking integration, Klinik Nygaard has created a truly unified customer experience. The 70% improvement in product update speed has allowed them to keep their catalog current with the latest premium skincare products and formulations.
The integration between product sales and service bookings has been transformative, with a 45% increase in cross-selling between retail products and clinic treatments. Customers now easily discover relevant products when booking treatments and are recommended appropriate consultations when browsing products.
The intelligent inventory management system has eliminated stock discrepancies between retail and clinic use, ensuring products are always available for both channels. The streamlined operations have enabled the clinic to focus more on customer care and less on administrative tasks, enhancing the overall quality of service.
Ready to Unite Your Commerce and Services?
Join Klinik Nygaard and discover how Indexed PIM can help you create seamless experiences across product sales and service bookings. Start your free trial today.