PrimePet Success Story
Automating Data Ingestion from 100+ Suppliers
How PrimePet transformed their pet supply business by automating the collection and enrichment of product data from hundreds of different suppliers, eliminating the need for manual web scraping.
From Manual Scraping to Automated Data Flows
PrimePet, a rapidly growing online retailer of pet food and accessories, faced a monumental task: keeping their catalog updated with data from hundreds of different suppliers. Their team was spending countless hours manually copying data and running custom web scrapers that frequently broke.
By implementing Indexed PIM, PrimePet centralized their data ingestion process, allowing them to map supplier feeds directly into their PIM and sync perfected product data to their WooCommerce webshop automatically.
Results
- Eliminated 90% of manual data entry work
- Replaced fragile web scrapers with stable API integrations
- Manage 10,000+ SKUs from 100+ suppliers with ease
- Reduced product launch time from days to minutes
- Improved data accuracy and customer trust
"The amount of time we saved is incredible. We used to have three people working full-time just on product data. Now, Indexed PIM handles the heavy lifting, and our team can focus on marketing and growth."
The Challenge
PrimePet sells a massive variety of products, from organic dog food to specialized aquarium equipment. Each of their hundreds of suppliers provided data in different formats—some via CSV, some via Excel, and some with no feed at all, forcing PrimePet to scrape their websites.
This led to a "data nightmare." The team was constantly fighting broken scrapers, fixing typos from manual entry, and struggling to keep stock levels accurate. As the company grew, this manual process became the primary bottleneck for scaling their business.
They needed a way to ingest diverse data streams, enrich them in a central location, and push them to their WooCommerce store without the constant manual overhead.
Pain Points We Solved
How Indexed PIM turned a data nightmare into a streamlined operation
Fragmented Supplier Data
Managing data from 100+ suppliers in various formats was nearly impossible to do manually.
Solution:
Used Indexed PIM's flexible import mapping to normalize all supplier data into a single structure.
Fragile Web Scraping
Scrapers broke every time a supplier updated their website layout, causing data gaps.
Solution:
Moved to stable feed-based ingestion and API connections within the PIM ecosystem.
Slow Updates
Updating prices or descriptions across 10,000 products took days of manual work.
Solution:
Automated bulk updates and synchronization to WooCommerce ensuring real-time accuracy.
The Solution
Centralized Data Ingestion & Enrichment
PrimePet implemented Indexed PIM as their "Data Hub." Instead of scraping websites, they worked with suppliers to obtain data feeds. For those who couldn't provide feeds, PrimePet used Indexed PIM's import tools to quickly process whatever data was available.
Once the data is in the PIM, it passes through an automated enrichment phase where technical specifications are normalized and SEO-friendly descriptions are added. Finally, the "perfect" product is synced to WooCommerce with a single click.
Results & Impact
Workforce Efficiency
SKUs Managed
Price Updates
Since adopting Indexed PIM, PrimePet has scaled its catalog by 300% without adding a single person to their data team. Their "Time to Market" for new products has plummeted, allowing them to be the first to sell new pet trends.
Data errors have virtually disappeared, resulting in fewer customer returns and higher review scores. PrimePet is now a market leader in the pet supply space, powered by automated data flows.
Ready to Automate Your Supplier Data?
Join PrimePet and hundreds of other businesses using Indexed PIM to eliminate manual work and scale their e-commerce operations. Start your free trial today.