ProSwede El Success Story
Powering Technical E-commerce with Seamless ERP Integration
How ProSwede El manages their specialized electrical components catalog with WooCommerce and Visma eEkonomi integration across 3 languages and 3 currencies using Indexed PIM.
Transforming Technical Product Management
ProSwede El, a specialized supplier of high-quality CE-marked electrical components, serves technical professionals and industrial clients across multiple markets. Their product catalog includes complex items like energy controls, PLC systems, thermostats, and switchgear components that require precise technical specifications and compliance information.
Managing this technical complexity across WooCommerce while maintaining tight integration with Visma eEkonomi for accounting and inventory management, all while supporting 3 languages and 3 currencies, required a robust solution. Indexed PIM provided the comprehensive platform ProSwede needed to streamline operations and scale efficiently.
Results
- Seamless Visma eEkonomi integration for accounting and inventory
- 3 languages and 3 currencies fully automated
- 90% reduction in manual data entry errors
- Real-time inventory synchronization
- Automated technical specification management
- Faster product launches and updates
"The integration between Indexed PIM, WooCommerce, and Visma eEkonomi has transformed our operations. We can now manage complex technical products across multiple markets with confidence and efficiency."
The Challenge
As a technical supplier of electrical components, ProSwede El faces unique challenges in product data management. Their catalog includes thousands of specialized products with detailed technical specifications, compliance certifications (CE marking), and complex attributes that must be accurate and consistent across all sales channels.
Operating in multiple markets requires localized content in Swedish, English, and German, along with pricing in SEK, EUR, and DKK. Beyond the e-commerce complexity, ProSwede needed seamless integration with Visma eEkonomi for real-time inventory management, order processing, and financial accounting.
The manual process of managing technical product data, translating specifications, converting prices, and keeping everything synchronized with their accounting system was not only time-consuming but also prone to costly errors in technical specifications.
Pain Points We Solved
Technical B2B e-commerce challenges that Indexed PIM addressed
Complex Technical Specifications
Managing detailed technical data, certifications, and compliance information across products was overwhelming and error-prone.
Solution:
Structured product data model with custom fields for technical specifications and certifications.
Visma eEkonomi Integration
Manual synchronization between WooCommerce and Visma eEkonomi led to inventory discrepancies and accounting errors.
Solution:
Real-time two-way integration automating inventory, orders, and financial data synchronization.
Multi-Language Technical Content
Translating technical specifications and product data accurately across 3 languages was time-consuming and risky.
Solution:
Centralized translation management with quality controls for technical accuracy.
Multi-Currency B2B Pricing
Managing customer-specific pricing and volume discounts across 3 currencies was complex and error-prone.
Solution:
Advanced pricing rules with customer segments, volume discounts, and automated currency conversion.
Data Entry Errors
Manual data entry across systems resulted in costly errors in technical specifications and pricing.
Solution:
Single source of truth with validation rules preventing errors before publishing.
Slow Product Updates
Updating product information required manual changes in both WooCommerce and Visma eEkonomi.
Solution:
Update once in PIM, automatically sync to all connected systems.
The Solution
Indexed PIM + WooCommerce + Visma eEkonomi Integration
Before Indexed PIM
- Manual technical data management
- Disconnected systems (WooCommerce & Visma)
- Frequent specification errors
- Inventory discrepancies
- Time-consuming translations
After Indexed PIM
- Structured technical data management
- Seamless Visma eEkonomi integration
- 90% reduction in data entry errors
- Real-time inventory accuracy
- Automated translation workflows
Implementation Process
The implementation was completed in three phases over a period of two months:
- Technical Data Structure: ProSwede's product catalog was migrated to Indexed PIM with a customized data model to accommodate complex technical specifications, certifications, and compliance information.
- System Integrations: WooCommerce integration was established for the e-commerce platform, followed by comprehensive two-way integration with Visma eEkonomi for inventory, orders, and accounting.
- Multi-Language Setup: Translation workflows were configured for Swedish, English, and German content, along with automated currency conversion rules for SEK, EUR, and DKK pricing across markets.
Results & Impact
Fewer Data Errors
Languages × Currencies
ERP Synchronization
Since implementing Indexed PIM with WooCommerce and Visma eEkonomi integration, ProSwede El has transformed their technical product management operations. The 90% reduction in data entry errors has been particularly impactful for a business where technical accuracy is critical to customer satisfaction and safety.
Real-time inventory synchronization between WooCommerce and Visma eEkonomi has eliminated stock discrepancies and improved order fulfillment accuracy. The automated financial data flow has streamlined accounting processes and reduced month-end closing time significantly.
The multi-language and multi-currency capabilities have enabled ProSwede to expand into new markets with confidence, knowing that technical specifications are accurately translated and pricing is consistently managed. The centralized system has positioned the company for continued growth in the competitive industrial electrical components market.
Ready to Streamline Your Technical E-commerce?
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