Resino Inks Success Story
Precision Product Management for Industrial Applications
How Resino Inks transformed their global distribution of high-quality printing inks by integrating Indexed PIM with Business Central and multiple WooCommerce stores.
Managing Complexity with Professional PIM
Resino Inks is a global leader in high-quality printing inks for food packaging, hygiene products, and pharmaceuticals. With highly specialized products requiring precise technical data and safety documentation, they needed a robust system to manage their catalog across multiple international markets.
By implementing Indexed PIM, Resino Inks synchronized their Business Central ERP with several WooCommerce stores. This enabled automated B2B pricing, real-time inventory tracking, and a seamless flow of customers and orders between systems.
Results
- Automated technical data enrichment
- Seamless Business Central to WooCommerce sync
- Complex B2B pricing rules management
- Real-time inventory for industrial orders
- Multi-market store synchronization
"Indexed PIM has allowed us to professionalize our digital presence. We can now manage complex industrial product data and sync it perfectly with our ERP and webshops."
The Challenge
Resino Inks operates in highly regulated industries like food packaging and pharmaceuticals. Their products—printing inks—come with a wealth of technical specifications, safety data sheets (SDS), and compliance information that must be perfectly accurate across all sales channels.
Managing this data across multiple WooCommerce stores catering to different regions was a significant challenge. Furthermore, their B2B pricing model is complex, with specific rates negotiated for different global distributors and partners, all stored in Business Central.
The manual effort required to keep the webshops in sync with the ERP was hindering their ability to provide a modern digital experience for their industrial clients.
Pain Points We Solved
Industrial-grade solutions for complex product data
Technical Data Accuracy
Ensuring technical specs and compliance data were consistent across stores was manual and risky.
Solution:
PIM acts as the single source of truth for all technical documentation and specifications.
ERP Synchronization
Orders and customer data from webshops had to be manually synced with Business Central.
Solution:
Automated 2-way sync for customers, orders, and pricing between BC, PIM, and WooCommerce.
Multi-Market Management
Updating product data for different international stores was repetitive and inefficient.
Solution:
Centrally manage products and distribute regional-specific data to each store automatically.
Results & Impact
Compliance Accuracy
Store Sync
B2B Pricing
By choosing Indexed PIM, Resino Inks has successfully bridged the gap between their sophisticated ERP and their customer-facing webshops. The result is a highly efficient digital commerce operation that reflects the quality and precision of their products.
They now have full visibility into their global product data, ensuring that compliance information is always up-to-date and that B2B customers always see their correct negotiated pricing, no matter which store they use.
Ready for Enterprise-Grade Product Management?
Join Resino Inks and other industry leaders using Indexed PIM to unify their data and scale their global commerce. Start your free trial today.