Zederkof A/S Success Story
Multi-Store Excellence Across Languages and Currencies
How Zederkof A/S manages 4 WooCommerce stores with 3 languages and 3 currencies, seamlessly integrated with Business Central through Indexed PIM.
Scaling International Commerce with Unified Product Management
Zederkof A/S, a leading wholesale supplier of furniture and inventory for restaurants, cafes, hotels, and events, operates across multiple markets with diverse language and currency requirements. Managing 4 WooCommerce stores with 3 different languages and 3 currencies, while maintaining synchronization with Business Central, presented significant operational challenges.
By implementing Indexed PIM with WooCommerce and Business Central integrations, Zederkof transformed their complex multi-store operation into a streamlined, centralized system that scales effortlessly across markets.
Results
- 4 WooCommerce stores managed from a single platform
- Seamless Business Central integration for inventory and orders
- 3 languages and 3 currencies fully automated
- Real-time synchronization across all stores and ERP
- Eliminated manual translation and currency conversion errors
- 80% reduction in time spent on product updates
"Managing multiple stores in different languages and currencies used to be a nightmare. With Indexed PIM, we have complete control over our entire product catalog and can expand to new markets with confidence."
The Challenge
As a growing international supplier of commercial furniture and event equipment, Zederkof A/S operates 4 separate WooCommerce stores targeting different markets and customer segments. Each store requires localized content in multiple languages (Danish, English, and German) and pricing in different currencies (DKK, EUR, and SEK).
Beyond the complexity of managing multiple storefronts, Zederkof needed tight integration with Microsoft Business Central to ensure accurate inventory levels, automated order processing, and synchronized financial data. The manual process of updating products across stores, translating content, converting prices, and keeping everything in sync with their ERP system was overwhelming.
The company needed a comprehensive solution that could centralize product data management, automate translations and currency conversions, and provide seamless two-way integration with Business Central.
Pain Points We Solved
Complex challenges in international multi-store e-commerce that Indexed PIM addressed
Multi-Language Content Management
Manually translating product descriptions, specifications, and attributes for 3 languages across 4 stores was time-consuming and error-prone.
Solution:
Centralized translation management with automated distribution to all stores.
Multi-Currency Pricing
Converting and maintaining consistent pricing across 3 currencies while accounting for market-specific adjustments was complex.
Solution:
Automated currency conversion with market-specific pricing rules and margin controls.
ERP Integration Complexity
Manual synchronization between WooCommerce stores and Business Central led to inventory discrepancies and order processing delays.
Solution:
Real-time two-way integration between PIM, WooCommerce, and Business Central.
Managing 4 Separate Stores
Each WooCommerce store required individual attention for updates, making scaling extremely difficult.
Solution:
Unified platform managing all 4 stores with customizable publishing rules per store.
Product Variant Localization
Managing localized names, descriptions, and attributes for product variants across multiple stores was overwhelming.
Solution:
Intelligent variant management with language-specific attributes and bulk operations.
Order Processing Delays
Manual order entry from WooCommerce into Business Central created bottlenecks and increased fulfillment time.
Solution:
Automated order flow from WooCommerce to Business Central with real-time status updates.
The Solution
Indexed PIM + WooCommerce + Business Central Integration
Before Indexed PIM
- Manual updates across 4 stores
- Manual translation for 3 languages
- Complex currency conversions
- Manual ERP synchronization
- Inventory discrepancies
After Indexed PIM
- Centralized management for all stores
- Automated translation workflows
- Automatic currency management
- Real-time Business Central integration
- Perfect inventory accuracy
Implementation Process
The implementation was completed in four phases over a period of three months:
- Data Migration & Structure: Zederkof's product catalog was migrated to Indexed PIM with a multi-language data structure supporting Danish, English, and German content.
- WooCommerce Integration: All 4 WooCommerce stores were connected to Indexed PIM with language and currency-specific mapping rules.
- Business Central Integration: Comprehensive two-way integration was established with Business Central for inventory, pricing, and order management.
- Translation & Currency Setup: Translation workflows and currency conversion rules were configured to automate localization across all markets.
Results & Impact
Stores Unified
Languages × Currencies
Time Savings
Since implementing Indexed PIM with comprehensive WooCommerce and Business Central integration, Zederkof A/S has achieved remarkable operational efficiency. The ability to manage all 4 stores from a single platform has reduced administrative overhead by 80%, freeing the team to focus on business growth and customer service.
The automated translation and currency management has eliminated errors and inconsistencies across markets, significantly improving the customer experience. Real-time inventory synchronization with Business Central has virtually eliminated stock discrepancies and overselling incidents.
Most importantly, the integrated system has given Zederkof the confidence and capability to expand into new markets efficiently. What previously would have required months of setup and significant resources can now be accomplished in days, positioning the company for continued international growth.
Ready to Scale Your International E-commerce?
Join Zederkof A/S and discover how Indexed PIM can help you manage multiple stores, languages, and currencies with seamless ERP integration. Start your free trial today.