Multi-Channel Automation
Connect workflow execution to installed channel and integration apps. App-specific actions are discovered from each installed app, queued through the workflow engine, and can be combined with product, category, order, and customer events.
App Marketplace
Sync products & inventory with WooCommerce stores
Connect your Shopify store for seamless sync
Bi-directional sync with Microsoft Dynamics
Sync invoices and financial data automatically
Use our REST API to create custom integrations tailored to your business needs
The automation layer is app-aware. The workflow action catalog scans installed apps for supported workflow actions by entity, and scheduled action configuration does the same for scheduleable jobs such as integration imports and exports.
When a workflow points at an app action, the workflow executor resolves the action metadata from the app slug, loads the configured handler service, normalizes action parameters, and invokes the handler with the relevant entity ID and app ID.
This makes the workflow engine a bridge between core PIM events and connected systems. Product, category, order, customer, brand, property, and property-group events can all be routed into app modules that expose supported workflow actions.
Need workflows that push beyond the core PIM?
Use app-aware workflow actions to connect product and order events to your installed integrations and scheduled channel jobs.